April 11th, 2008 at 8:41 pm

Blockbuster vs Apple

Blockbuster is trying to outdo the Apple TV. They are coming out with a new service later this month that is very similar. They haven’t released any details yet about this new service they will provide, but there has been much talk and many doubts about its success with competing with Apple.

Many market analysts are saying that the types of  consumers are very different for Apple and Blockbuster. Apple’s consumers are a younger more tech savy generation, willing to take risks on new products. While those who rent from Blockbuster tend to be an older and less likely to take a risk with something new.

Some analysts are even saying that Blockbuster’s marketing may have a reverse effect, drawing more peoples attention to the Apple, more well known, TV.

I personally would go with Apple over Blockbuster any day, I’ve been really satisfied with all of their products. Good Luck Blockbuster…

 

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