Why Do Online Casinos Have Loyalty Programs?
Like any other business that faces stiff competition, online casino operators need to make their product stand out from the rest of the pack. Offering popular casino games and superior customer service is a start but it isn’t nearly enough. This is why the best online casinos offer a wide range of bonuses, a steady stream of ongoing promotions, and other incentives.
Such fierce competition in the online gambling industry is good news for internet casino enthusiasts. Aside from offering attractive bonuses to lure potential customers, online casino operators also offer an array of innovative loyalty programs. These programs are designed to retain their most highly-valued customers and the best loyalty programs of online casinos can be very rewarding.
How Online Casino Loyalty Programs Work
Generally speaking, online casino loyalty programs are very similar in nature. Typically, players sign up for a VIP or loyalty program and they are awarded points based on how much betting they do within a particular time frame. The number of points that the player accumulates gives them a ranking or VIP status which entitles them to certain benefits. An example would be a player who enrolls in Spin Palace’s Casino Loyalty Club in which one “Club Point” is earned for every €10 in wagers. So, if they make €1,000 in wagers within a month then they would earn 100 Club Points and they would be considered as a “Platinum Member”. This status would give the player such benefits as a cash bonus, access to exclusive tournaments, VIP support, as well as a few other perks.
These loyalty programs are very worthwhile if you happen to be a high roller. Someone who makes €5,000 in bets at Spin Palace would earn 500 Club Points and become a Privé Member. They would then have access to everything that a Platinum Member has as well as a whole lot more such as VIP events, bigger cash bonuses, enhanced support, and even exotic vacations.
Some online casino loyalty programs offer monthly or weekly free spin packages while others allow VIP members to exchange their points for cash or items from a gift store. The one common thread is that spending more money gets you bigger rewards.
Choosing The Best Rewards Programs
When you are looking for the online casino loyalty program that suits you best, the first step is to find a reputable online casino. There are several things that you need to take into consideration when doing this. You want to be certain that the online casino that you choose to play at is properly licensed and regulated and you also want to be sure that the site offers games that are created by the world’s most respected software developers like Microgaming, NetEnt, or IGT. When you see the names and logos of those industry giants then you can be sure that you will be playing games that have been thoroughly tested and are regularly audited by reliable third-party testers like eCogra. This means that the games are fair and that they function properly.
Once you have narrowed your search then it is time to investigate and compare the loyalty programs that the sites offer. Ask yourself this important question: How much am I realistically going to spend each month? Once you answer that question then you can proceed to find a loyalty program that best benefits somebody in your spending bracket. Quite obviously, not everyone is going to be placing €5,000 in wagers every month but those that do can find some excellent deals. Players in the lower end of the spending spectrum can still find great value in some of the various VIP programs that exist.
What To Look For In A Loyalty Program
Points for Playing Your Favorite Games: If you want to make being a loyalty program member worthwhile, you will need to make sure that you can earn maximum points by playing your favorite games. You will discover that several of these online casino loyalty programs assign different point values to different games. For instance, you may find that some online casino loyalty programs reward you with more point value for slot games than they do on table games. Where every $10 in wagers made at certain slot games might earn you one point, you will need to place $20 worth of bets at a table game to earn the same point. As a rule, online casinos give out more points for playing games that have a larger house edge.
Banking Benefits: Many online casinos offer their VIP players more banking options and faster withdrawal times. This is important for those who win big and don’t want to go through the hassle of waiting for their money. A lot of VIP programs also offer higher deposit and betting limits which is a necessity for high rollers.
Bonuses and Rewards: This is what it’s all about. What’s in it for you? It doesn’t matter if you are a high roller or a more conservative bettor, you want to make sure that you get the best value for your money. While lower-tier VIPs can’t expect to get the same perks and benefits that are offered to high rollers, it isn’t unreasonable to expect access to exclusive tournaments, enhanced customer support, as well as free bets or free spins. If you are going to be placing thousands of dollars worth of bets per month then you will definitely want all of those things plus a whole lot more.
Don’t Be Afraid To Negotiate: This is especially true for high rollers. You might have found an excellent online casino that caters to your every need but maybe you feel that their VIP program comes up a bit short when compared with others loyalty programs that you’ve looked into. Don’t be afraid to contact customer service and try to negotiate a better deal for yourself. If you are going to be betting thousands of dollars each month then the online casino definitely wants your business and they might be receptive to a reasonable and polite request. Your money talks and the casinos don’t want to see it walk. Doing this will also give you an opportunity to assess the site’s customer service department.
Understand The Terms And Conditions
Reading the terms and conditions that apply to various loyalty programs might seem like a mundane task but it’s essential that you do so. Of course, it is a wasted effort if you don’t fully understand what you are reading. The internet is rife with complaints from customers that felt that they had been ripped off or otherwise cheated by online casinos. While there are plenty of instances in which their grievances had merit, it is more often simply a case of a customer not being familiar with the online casino’s terms and conditions.
You might just assume that you can simply withdraw that cash bonus that you will get every month as part of your VIP package. However, many online casinos deposit that bonus money into your bonus account which is different from your regular betting account. Being bonus money, those funds usually need to be rolled over multiple times before you can cash out. There may even be other requirements that need to be met in order for you to withdraw that money. It isn’t uncommon to have to meet rollover requirements within a certain time frame. It should be noted that there are numerous online casinos that don’t place these restrictions on their cash bonuses.
The same goes for other VIP perks such as free spins and other free bets. You might win a nice chunk of money when you use your free spins but the jubilation can quickly wear off when you find out that those winnings are in your bonus account and subject to outrageous rollover requirements. This doesn’t mean that you’re not going to eventually have that cash in your hands, but it is sometimes quite a lengthy ordeal.
These nasty surprises can be avoided if you just take the time to read and understand the terms and conditions that apply to the online casino loyalty program that you are looking to join.
A Couple of Very Good Loyalty Programs
Ladbrokes is one of the biggest and most trusted names in the gambling industry and one thing that attracts customers to their online casino is their excellent VIP program. In order to qualify as a Bronze member, a player must deposit at least £1,000 per month and earn 1,500 points. These points are awarded in the following manner:
- 2 points for every £10 wagered on slots, scratch cards, and Bingo.
- 1 point for every £10 wagered on all other casino games.
- 2.5 points are awarded for every £10 worth of single sports bets.
- 3 points are awarded for every £10 in sports parlays.
Bronze members are offered exclusive promotions for playing in the casino as well as betting on sports and they also get priority customer service and enhanced comp points. Silver members who qualify by depositing £2,000 and earning 2,500 points per month get all of the Bronze perks along with becoming eligible to win draw prizes such as jewelry and electronics. Those who deposit £4,000 each calendar month and earn 12,500 points are entitled to an account management team, exclusive promotions, premier customer service, enhanced comp points redemption, draw prizes and special invitations. There are plenty of other valuable benefits for Platinum members who earn their status through invite only.
The loyalty rewards program at Bet365 is a little bit different in that you aren’t always required to make monthly deposits or consistently earn player points. You are automatically enrolled in their loyalty program and made a Bronze member as soon as you open an account. Every 100 points that you earn can be exchanged for one unit of currency and you get a $100 Milestone Bonus when you reach 100,000 points. You will become a Silver member once you have accumulated 300,000 points. Silver members can claim a $200 Milestone Bonus and convert 85 points into a unit of currency.
Earning 1,000,000 points gets you into the Gold member tier which entitles you to a $700 Milestone Bonus and a conversion rate of 75 points to a unit of currency. Gold members need to accrue 5,000 every three months to maintain their status. Racking up 3,000,000 points earns players a $2,000 Milestone Bonus. Loyalty reward points are accumulated in the following way:
- 1 point for every $10 wagered on Craps, Pai Gow, Casino Hold ‘em, 3 Card Brag, Sic Bo, Video Poker, Baccarat, Roulette, and Blackjack.
- 2 points are earned for every $10 wagered on Red Dog.
- 3 points are awarded for every $10 wagered on Video Slots, Progressive Jackpots, Regular Slots, Caribbean Poker, and Keno.
This program is well-suited to recreational players who aren’t too keen on spending thousands of dollars every calendar month to maintain their VIP status.
You are going to need to put in a bit of time and effort into finding the online casino loyalty program that best suits your needs. You might even have to do a bit of math but you will be better off for it. There are countless online casinos that are fighting tooth and nail for your money so you shouldn’t feel bad if you make them give you the best possible value. Thankfully, there are loads of reference sources such as ChipAnalyst that can make your search a lot easier.